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Apple is holding a product event on October 13 in New York to introduce new smart home devices under new CEO John Ternus, aiming to strengthen the company's position in a category where it's struggled to gain traction.
- Apple scheduled an Oct. 13 event in New York with the tagline "Welcome home" to unveil multiple smart home products
- New CEO John Ternus, who took over last month, is leading the effort to revitalize Apple's smart home strategy
- The company plans to introduce several devices as part of a coordinated push into the smart home market